2.0 heavy equipment start-up introduces new online auction format

by Michael Rohmeder

15.10.2020 0 318


Equippo launches online equipment auctions with 100% “satisfaction guaranteed”


With a large pan-European heavy equipment auction on October 28, the start-up Equippo is introducing a new online auction concept, totally breaking with the “buyer beware” business model of traditional auctioneers. Equippo is the only player in the sector to offer a 100% “Money Back Guarantee”, allowing for a full refund, regardless of the reason. The Swiss-founded company is shaking up the market for the sale of used construction equipment. The company sells virtual lots from sellers premises and its own two physical locations, in the port of Zeebrugge Belgium and in Domazan (Avignon) in France.


The Equippo concept: flexibility, agility, and security


The “Money Back Guarantee” launched by Equippo overturns the historical principles of auctions and democratizes an area previously reserved to professional buyers. The start-up, created in 2014, indeed offers an innovative offer for the sale of used construction equipment, entirely on the internet. In a changing and digitizing world, strongly impacted by the COVID crisis, Equippo is promising a revolution in the used construction equipment industry. Without intermediaries, entrepreneurs can buy their second-hand equipment via the brand's marketplace and its auctions.