de Sophia Wamberg
18.08.2020 0 2062
Veronafiere, in agreement with the steering committee, has decided to reschedule the two shows
Mantovani,
CEO of Veronafiere: “We must now launch a promotional path shared with the
community to support the recovery of these value chains. Verona in 2021 will
host the first sector events on a European scale for the world of construction. A chance to intercept
the restart on the market and organise an even more pertinent event.”
Verona, 28 July 2020 - 31st edition of SaMoTer
and 9th edition of Asphaltica postponed to March 2021. Veronafiere’s two
shows for the construction equipment and bitumen and road infrastructure value
chains will meet exhibitors and operators next year, from Wednesday 3 to
Sunday 7 March 2021. The decision was shared by the steering committee for
the two events comprising manufacturers, stakeholders and industry associations
alongside Veronafiere Unacea and Siteb after noting the
persistent scenario of international uncertainty linked with Covid-19.
The debut at SaMoTer by ICCX Southern Europe, the main prefabricated concrete event for
southern Europe created in collaboration with ad-media GmbH, is also rescheduled for the new dates in 2021.
“As always, we listen to our customers with the
intention of safeguarding the sector,” explained Giovanni
Mantovani, CEO of Veronafiere. “Together
with all our partners, we identified the beginning of March 2021 as the best
time to organise SaMoTer and Asphaltica. This is only a pit stop: the engines
are still up and running so that we can join the entire reference community in
defining a promotional path in the run-up to next year. An initial physical
stage is already scheduled in October. The new 2021 dates will mean that the
two events will be the first to inaugurate the calendar of specific trade fairs
for the world of construction in Europe. Rescheduling these events will ensure
broader representativeness in terms of large international groups and sponsors,
thereby intercepting the recovery on the market in the wake of resumption by
construction sites, not the least thanks to resources made available by the
Recovery Fund.”
“After consulting our membership base through a flash
survey,” said Mirco Risi, President of
Unacea, “we are
convinced that market conditions do not exist in 2020 for an event capable of
living up to the expectations characterising SaMoTer. We therefore welcome
rescheduling the event to March 2021, thereby positioning it in a manner that
best exploits the hoped-for growth effects emerging from the expansionary
measures announced on European and national scales.”
“We agreed with this decision, given the leading role
that Asphaltica has always played for all players in the road infrastructure
supply chain, stakeholders and the many associate companies that registered for
the trade fair again this year,”
remarked Michele Turrini, President of the Siteb-Strade Italiane and
Bitumi Association. “We are convinced that the postponement to March
next year will enable us to prepare an even more effective and visible event in
international terms and thereby re-launch the entire world of road
infrastructures. As ever, the objective is to promote the opportunities for
meetings and comparisons between companies, public administrations and
institutions that have always been the heart of the event.”
Author
Sophia Wamberg
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