Interview with Adnan Raschu from Rüko Baumaschinen GmbH

Since 1997 RÜKO GmbH Baumaschinen has stood for competent and cooperative partnership with the construction industry in Germany and abroad...

Adnan, could you please tell us your background? Who are you, where you come from, and what is your position by Rüko Baumaschinen today? 

In short summary: I am a Kurdish man was born in Syria. I live in Germany for 22 years and went to school and studied here in Germany. I speak 4 languages fluently (German, English, Arabic, Kurdish). After graduating from university in 2014, I started at RÜKO as area sales manager for the Middle East and Africa. I do marketing, customer advising and recommend suitable machines for their projects, technical support and after sale service. I stay with the costumer from first contact until after sale and do all possible to support them in best way and make the business for them more comfortable.

Adnan, could you tell us the history of Rüko Baumaschinen GmbH? 

RÜKO GmbH was founded in Karlsruhe, Germany in 1997. Online trade in used construction machinery, which was very innovative at that time, provided the young company with rapid but solid growth. Since then, RÜKO GmbH Baumaschinen has stood for competent and cooperative partnership with the construction industry in Germany and abroad. We already have customers in more than 100 countries. The core of our business activity is used construction machine trade and rental of asphalt equipment as well as special machines with operators, and RÜKO also offer full-service incl. providing spare parts.

Rüko Baumaschinen is one of the big German players for construction and road machinery in Germany and in Europe. What are your company’s and equipments’ strengths? 

We are not a dealer for a special brand or only one brand. So, we compare machines and choose the best in the market in accordance with new technologies, quality, strong machines with easy handling and long lifetime. Additionally, as a rental company, many of our machines can be rented with our specially trained and experienced operators. Also due to the qualified and well-trained service team, all works are carried out quickly and highly professionally in our own workshop. So, we are offering all service around machines from one hand and speak with costumers in their languages to avoid misunderstanding. In this way we can help fast and provide them with the right equipment.

Rüko is well known in Germany and its neighboring countries. What are your focus countries, areas of the world or even continents?

We care on all countries around the world and have clients from over 100 countries. We have sales managers in our team who speaks most commons languages in the world. This allows us to serve all customers from all countries. I am a sales manager myself for middle east and Africa and take care of everything concerning this area (consulting, sale, marketing, export and logistics). 

Dealing with international clients, how important is it to give them a safe buying experience today? 

We do our best to serve and provide customers with all necessary data and if needed also with extra details and information to give a clear overview. We care out to build a long-term relation with the costumer.  On the other hand, we have customers all around the world. So new customers can contact them and ask them about their experience with our company.

What do you bring to the market and how can you help customers?

Mostly, we offer used road construction machines, earthmoving and compacting machines and tower cranes. This is our focus, but we have also other heavy equipment’s. We try to be so transparent as possible. Our machines are checked, and the condition reports can be seen on our website. We present all available details of the machines through descriptions, pictures, and videos. We try to show as much as possible of the machines and let the buyers know what they will get.

How do you build trusting relationships between your company and buyers?

We have a multinational sales manager team who speaks most common languages in the world. This allows us to serve mostly all customers and partners from all countries in their own language. Due to intercultural competence in our team, we can make everything easy and understandable for the costumers. We offer them all possible options to make it more comfortable. After contacting and speaking with us the costumers see that we are a serious and trusted company. Especially in the export of asphalt technology, RÜKO has had a good name internationally for many years.

We kept in touch with our customers and exchanged information from time to time. We have been able to give customers a safe feeling about buying machines via email, internet, video even without "on-site visits".

The most recent example is the sale of a Vögele spray-jet chain paver to Vera Cruz in Mexico. The sale, including preparation, transport logistics, export and customs clearance, was completed within a very short time. Service works, such as the repair and adjustment of the spray-jet system, the replacement of wear parts and the repainting of the machine were carried out conscientiously by the workshop team prior to shipment at the customer's request. Thanks to the accompanying videoconferences with condition reports, photos and video recordings of the machine, and last but not least due to mutual trust, it was possible to carry out the work without an "on-site inspection" by the customer.