Interview of Lewis Wiggins from Smitma BV

by Sophia Wanberg

05.10.2021 0 1813


The Smitma story begins back in the 60’s, where former owner Wim Smits’ passion for trading and repairing heavy machinery started ...

Lewis, could you tell us the history of Smitma BV?

 

The Smitma story begins back in the 60’s, where former owner Wim Smits’ passion for trading and repairing heavy machinery started in the back of a barn in Lierop, the Netherlands.

Wim’s unparalleled passion for heavy equipment helped the business flourish throughout the years.

60 years later, with Wim’s two sons John and Mark Smits running the company and international presence in more than 30 countries, Smitma b.v. is now one of the leading suppliers of earthmoving machinery, road equipment and attachments.

 

 

What is your role in the organization?

 

My focus within the organization is online marketing. I think our key challenges for the upcoming years in terms of marketing are to localize our marketing efforts, expand our company’s reach, engage more with our followers and subscribers and deliver a tailored experience. This is where I come into play. 

 

 

What is your company’s specialty and what is your added-value?

 

Smitma specializes in high quality, premium brand heavy machines and attachments. We have a carefully selected range of brands and machinery types which we know everything about.

 

From arrival to departure, every machine is carefully inspected from A - Z. We add value throughout the entire process by restoring and offering our equipment in the best possible condition with a dedicated team of experts. No one likes unpleasant surprises and that’s why we make sure that what you see is what you really get.